Vancouver

BUSINESS, LIFESTYLE, FAMILY EDITORS

FEBRUARY 2015

Contact: Elaine Allison P:1-877-364-8500

Email: contact@thevelvethammer.com

Hi res photos, sample Q&A available at: http://www.thevelvethammer.com/gallery.html

“FREE eBOOK” IN TIME FOR INTERNATIONAL WOMEN’S DAY, MARCH 8TH, 2015 Re-Release of “THE VELVET HAMMER” POWHERFUL LEADERSHIIP LESSONS FOR WOMEN WHO DON’T GOLF

(Vancouver, BC)….At 19 years old, Elaine Allison was one of Canada’s first female correctional officers supervising inmates in an all-male maximum security prison. It was there she learned first hand that there were distinct differences in how men and women lead or manage others. Her life depended on it! What worked for a man, was not working for her. She needed new strategies.

Women are continuing to move into managerial positions and leadership roles, yet most leadership books and programs have been written by men. Often the tactics don’t work for women. Elaine says, “What about the large percentage that are not getting access to methods of leadership from a “Women’s Point of View” in entry or middle management? This causes confusion as a man may be perceived as commanding, whereas a woman might be called the “b” word and alienating the very team she is supposed to be leading. Elaine says, “Women are realizing acting like a man doesn’t work.”

Elaine feels it all comes down to science such as; brains, hormones and cultural expectations. For example when using MRI’s and PET scans, it was found that in men’s brains, only one hemisphere lights up when they are tasking, for women both sides light up. This can easily answer the question why so many men are great at vision and focus (a heralded leadership skill) while, women are masters at multi-tasking, but often can be perceived as scattered, when in fact they can get a lot done. Secondly, we know when a man is under stress they produce adrenaline – the fight or flight hormone and we have now found that women actually produce more oxytocin than adrenaline, when under stress. For example, this is the hormone that women secrete in high levels when they give birth to a baby, making them want to bond with their child. In the boardroom if a crisis hits, a woman may want to call a meeting (bond), while the man in the room will want a decision (fix it). Lastly cultural expectations won’t allow in most cases a woman to act like a man – they often get called a – “Hammer” only to alienate the very team they need to get things done. If they resort to getting “too velvety”, nothing gets done. Throughout Elaine’s book and programs she continues to teach actual leadership skills all from a women’s point of view with real life strategies – that work amazingly well – for women and also interest men.

Elaine Allison is now a successful owner and co-founder of multiple businesses, and winner of the “Visions of Excellence” Entrepreneur of the Year Award. She is a corporate trainer, international speaker and author of the newly re-released book and now available in ebook format; The Velvet Hammer “PowHERful Leadership Lessons for Women Who Don’t’ Golf. She has presented to thousands of audiences on a variety of management practices and leadership skills for over 25 years. Among a variety of front line roles, executive positions and Co-Founder, Elaine has also managed 1400 unionized flight attendants which provided her with many more excellent examples of leading people while at 35,000 feet with no one to call. FREE ON KINDLE, MARCH 8 & 9TH, 2015 http://www.amazon.com/Velvet-Hammer-PowHERful-Leadership-Lessons/dp/0973906502/ref=sr_1_cc_1?s=aps&ie=UTF8&qid=1424977003&sr=1-1-catcorr&keywords=the+velvet+hammer or Visit; www.thevelvethammer.com or call: 1-877-364-8500 for more information.

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